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experiential

In a world driven by digital likes and shares, live engagement continues to have the power to create lasting impressions. 

HBO Game of Thrones Exhibition

challenge:

Create an immersive, yet mobile experience for GOT's international super-fans highlighting real costumes and props from the show.

responsibilities:

 

  • Program logo and overall look and feel

  • Prop placement and styling

  • Large-scale graphics

  • Directional Signage and collateral

  • Uniforms

  • Flooring and material selection

solution:

The mobile tour consisted of vignettes representing various kingdoms and regions of the world of Westeros. The journey was brought to life through a thought-out plan for large-scale imagery, costume and character placement, prop display cases, online content, and live interactive experiences.

PayPal Music

Festival Activations

challenge:

Bring PayPal, a mostly-online payment option, closer to the action by capitalizing on a popular consumer passion-point - music. 

responsibilities:

 

  • Program logo and overall look and feel

  • Large-scale graphics

  • Directional Signage and collateral

  • Game and tattoo graphics

  • Uniforms

  • Premiums

  • On-site styling

solution:

Centered around the things that make PayPal so easy to use, the PayPal Convenience Store was born. For four years, various music festival activations brought the brand to life through touch points that made festival guests' lives a little easier—a convenience store with often-forget items for sale (proceeds going to charity), phone charging stations, festival glam stations, activities aligned to that year's theme and of course, games with prizes to win. 

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Each year, the graphic challenge included bringing an above-the-line campaign to life with a festival footprint. 

Nioxin Sinkless

Pop-Up Salon

challenge:

Drive consumer trial and sampling for Nioxin's newest product - Instant Fullness, a volumizing dry cleanser.

responsibilities:

 

  • Experience Design

  • Salon renderings

  • Directional Signage and collateral

  • Uniforms

solution:

The product was introduced during events that call for the audience to look their best despite the heat - the Western and Southern Opens. Professional styling services and free product takeaways allowed consumers to experience the true impact of the product in the perfect setting. Influencers, shared their experience on social media and many guests came back day after day for an on-the-go beauty refresh.  

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The activation's look and feel was informed by the brand's existing professional salons. Guests were invited to be a part of the above-the-line campaign by showing off their new do with a shareable gif. 

Kinder Joy U.S. Launch Media Event

challenge:

Drive media coverage of the much-anticipated U.S. debut of the new Kinder Joy Egg – a product that had previously been banned in U.S. markets.

responsibilities:

 

  • Overall look and feel

  • Large-scale graphics

  • Directional Signage and collateral

  • Uniforms

  • Premiums

  • On-site styling

solution:

A decorated tugboat with Joy-filled shipping containers made its way across the Hudson and into the hands of excited fans. The colorful, influencer event was infused with joy at every moment, starting with a balloon-release to introduce the very first product on U.S. shores. A kid-zone was filled with games, a photo opportunity and of course, plenty of product with ways to enjoy it. 

More Work

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